Lead with listening, not with a production plan. Stephanie asked for someone curious who asks good questions. Arriving with a finished plan on day one argues against her own criteria.

First, the people. The loan specialists are on the phone with business owners all day. They have heard a hundred versions of the same story, they know the objections, and they know what a customer actually says in their own words. That is the richest content source in the building and nobody has filmed it. Then the broker side, which is a second audience entirely, then Manmay on what is converting and what creative is fatiguing.

Second, the direction. Eight markets: is content made centrally and adapted, or does each market write its own? Which markets matter most this year? And the culture question, because “somebody said no and we said yes” is a brand promise, and you would want to know what that looks like inside the building before telling anyone about it.

Third, ship one thing properly. One customer story end to end, from someone who already agreed to a written one. Film, cutdowns, verticals, stills, transcript back to the page. Small, finished, something they can react to.

The line to have ready: “What I would really be listening for is what the sales team wishes existed. If a loan specialist is sending the same explanation to twenty brokers a week, that is a piece of content nobody has made yet.”